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  • imgAnne has held commercial roles with early stage and global companies in medical devices and diagnostics. Her corporate experience includes 14 years with Johnson & Johnson and 6 years with a pre-IPO start-up that was acquired by Roche Diagnostics. Subsequently she established a consultancy of lon

    Anne Callahan Associate

    Anne CallahanAnne has held commercial roles with early stage and global companies in medical devices and diagnostics. Her corporate experience includes 14 years with Johnson & Johnson and 6 years with a pre-IPO start-up that was acquired by Roche Diagnostics. Subsequently she established a consultancy of long-term clients where her experience in market research, communications, clinician engagement and training contributes to her clients’ strategy development and execution.

    Anne’s history equips her with a solid understanding of the challenges involved in commercializing and competing in today’s medtech environment, which she applies to her work helping Cruxio clients to develop and deliver strategic stories. Anne attended San Jose State University and the University of California, Santa Cruz.

    Anne Callahan Associate
  • imgAndrew Patterson has more than 20 years’ experience as a broadcaster and commentator covering business and economics in both New Zealand and Australia. He is also a professional speaker and corporate MC and is regularly sought by conference organisers for his insights on a wide range of s

    Andrew Patterson Associate

    Andrew PattersonAndrew Patterson has more than 20 years’ experience as a broadcaster and commentator covering business and economics in both New Zealand and Australia. He is also a professional speaker and corporate MC and is regularly sought by conference organisers for his insights on a wide range of subjects. 

    Andrew also has a particular interest in education and has developed a program that teaches middle school students the art of effective communication and self-confidence.

    A graduate of the University of Auckland (New Zealand), Andrew holds a Master’s degree in Business Commercialisation and Entrepreneurship and a Bachelor’s degree in Marketing and Business Strategy.

     

    Andrew Patterson Associate
  • imgIn addition to being a trainer in presentation delivery, Wendy manages all administration and coordinates logistics for client engagements. By training she is a registered nurse specializing in pediatrics and neonatal intensive care. She is also a midwife, international lactation consultant and full

    Wendy Wishnowsky Operations Manager

    Wendy WishnowskyIn addition to being a trainer in presentation delivery, Wendy manages all administration and coordinates logistics for client engagements. By training she is a registered nurse specializing in pediatrics and neonatal intensive care. She is also a midwife, international lactation consultant and fully certified Pilates instructor.

    Wendy Wishnowsky Operations Manager
  • imgRob has extensive experience in global strategy, sales and marketing in the fields of life science, diagnostics and biotechnology. At the age of 26 he was promoted to head the Australian Biochemicals business (later called Roche Applied Science, or RAS). After transferring to the US, Rob headed Diab

    Rob Wishnowsky President

    Rob WishnowskyRob has extensive experience in global strategy, sales and marketing in the fields of life science, diagnostics and biotechnology. At the age of 26 he was promoted to head the Australian Biochemicals business (later called Roche Applied Science, or RAS). After transferring to the US, Rob headed Diabetes Disease Management for Roche Diagnostics before becoming Head of US Sales for the Biochemicals Division (RAS).

    As Vice President of Marketing at Gentra Systems Rob helped triple sales in two years and secure two eight-figure rounds of financing. Rob later took responsibility for developing the global portfolio of blood glucose monitors for LifeScan, a Johnson & Johnson Company, sales of which exceeded $1 billion according to industry analysts, before he founded Cruxio in 2005.

    Rob has a BSc in Microbiology from Otago University (New Zealand) and a masters’ degree in marketing from the University of Technology, Sydney (Australia).

    Rob Wishnowsky President
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