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  • imgAnne has held commercial roles with early stage and global companies in medical devices and diagnostics. Her corporate experience includes 14 years with Johnson & Johnson and 6 years with a pre-IPO start-up that was acquired by Roche Diagnostics. Subsequently she established a consultancy of lon

    Anne Callahan Associate

    Anne CallahanAnne has held commercial roles with early stage and global companies in medical devices and diagnostics. Her corporate experience includes 14 years with Johnson & Johnson and 6 years with a pre-IPO start-up that was acquired by Roche Diagnostics. Subsequently she established a consultancy of long-term clients where her experience in market research, communications, clinician engagement and training contributes to her clients’ strategy development and execution.

    Anne’s history equips her with a solid understanding of the challenges involved in commercializing and competing in today’s medtech environment, which she applies to her work helping Cruxio clients to develop and deliver strategic stories. Anne attended San Jose State University and the University of California, Santa Cruz.

    Anne Callahan Associate
  • imgIn workshops Wendy brings a practical, clinical perspective to our work with life science executives. As a registered nurse and midwife, she spent more than a decade specializing in pediatrics and neonatal intensive care in Australia. In the US she qualified as an international lactation consultant

    Wendy Wishnowsky Operations Manager and Associate Trainer

    Wendy WishnowskyIn workshops Wendy brings a practical, clinical perspective to our work with life science executives. As a registered nurse and midwife, she spent more than a decade specializing in pediatrics and neonatal intensive care in Australia. In the US she qualified as an international lactation consultant and then certified as a Pilates instructor. Wendy also manages all operations and logistics.

    Wendy Wishnowsky Operations Manager and Associate Trainer
  • imgRob lives in the San Francisco Bay Area where he founded Cruxio, Inc., in 2005. He leads workshops on strategic story development and delivery, often with the help of his wife, Wendy. He works with senior executives to create strategic stories for internal and external audiences, and coaches busines

    Rob Wishnowsky President

    Rob WishnowskyRob lives in the San Francisco Bay Area where he founded Cruxio, Inc., in 2005. He leads workshops on strategic story development and delivery, often with the help of his wife, Wendy. He works with senior executives to create strategic stories for internal and external audiences, and coaches business leaders in story development and delivery.

    His background is a mix of arts, science, and business.

    He grew up in New Zealand where he was deeply involved in music and engrossed by biology. After graduating from Otago University with a bachelor’s degree in microbiology, Rob moved into the business world, progressing through sales, marketing, and leadership roles that required persuasive communication. While heading the Biochemicals business unit of Boehringer Mannheim in Australia, he graduated from the University of Technology, Sydney with a master’s degree in marketing.

    For the past 34 years his work has been focused in research life science, clinical diagnostics, drug development, and drug manufacturing.

    Rob Wishnowsky President
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