The Book
The Cruxio Bridge Guide
How do you motivate people to act?
To succeed in business you must communicate persuasively to secure resources, achieve mission-critical objectives, and transform organizations. The secret is to approach communication strategically, creating “strategic stories.” The Cruxio Bridge model shows you how because it is:
- Easy to understand: Build a powerful story by following seven simple steps.
- Practical and versatile: Apply the model equally to a keynote presentation, a vital conversation, or an important email.
- Persuasive: Connect with audiences both rationally and emotionally.
Whether your goal is to secure millions in the boardroom or to gain buy-in on the factory floor, the Cruxio Bridge is your practical guide to delivering more persuasive and engaging communications.
This Quick Start Guide is the basis of Cruxio’s workshop, Persuasion Strategy. Workshop participants apply the bridge model and process to a strategic story of their own and receive a wooden Cruxio Bridge as a visual, tactile reminder of this powerful structure and process. The workshop and bridge model are frequently praised by participants for being “immediately applicable,” “easy to understand,” and “insightful.”
This book will help you build a reputation as a professional whose clear, persuasive messages stand out above the noise, motivating effective action.
“The Cruxio Bridge model has achieved remarkable results for me over the past ten years. It has enabled me to convince the Novartis Executive Committee and Board of Directors to act on multiple occasions, and at Moderna I have used the model to engage internal and external stakeholders in the rapid development of a vaccine for SARS CoV 19. I wholeheartedly recommend the Cruxio Bridge Quick-Start Guide—it will help you master the art of persuasion!”
JUAN ANDRES
CTO
Moderna Therapeutics
“I have created multiple stories using the Cruxio Bridge model. The practical results that each story produces convince me of this method’s power. This book reveals the underlying magic that creates clearly structured, persuasive, action-oriented stories. Learn and apply the magic—I have found it transformational!”
DR. PIERRE-ALAIN RUFFIEUX
CEO
Lonza Group Ltd
“I used to struggle to build a clear, compelling story that would produce the outcomes I wanted. Applying the Cruxio Bridge model over recent years has completely changed that. Now, my messages land with more impact and I go into high-stakes settings more confident of achieving the desired result.” The Cruxio Bridge Quick-Start Guide will show you how to structure and pressure-test your ideas, making you a more effective and influential communicator.”
JERRY CACIA
Former Executive Committee Member
Genentech