Workshop

Persuasion Strategy

Persuade people in business by working smart—strategically smart. This workshop shows you how to create clearly structured, robust strategic stories.

Watch this video 2:57

Learn and apply a powerful process

In this hands-on workshop, you’ll learn how to build a well-structured, persuasive story tailored to motivate your target audience to act. Throughout the workshop, you’ll apply Cruxio’s seven-step process to a strategic story of your own. These outputs will give you a jump-start on developing an upcoming persuasive communication that matters to you and to the success of your business.

Your strategic story is a bridge

If you’re in business you’re on a journey toward a better place. Whether your goal is to secure funding, to close a major sale, or to transform an organization, that journey faces barriers to progress that are like rivers that must be crossed. Tackling obstacles and overcoming challenges is difficult and risky, so people tend to resist! They’re reluctant to make decisions in the face of uncertainty. They have competing priorities. Change is hard. You’ll learn how to surmount these barriers to action by creating persuasive strategic stories using the Cruxio Bridge model.

IN-PERSON: one day or two 1/2 days
WEB-BASED: four 2-hour sessions
PRE-WORK: worksheet (20 minutes)

ALSO INCLUDES:

You’ll receive the wooden Cruxio Bridge to serve as a visual, tangible reminder of strategic story structure. You’ll also receive a copy of “The Cruxio Bridge Quick-Start Guide” (below) as a reference for building your own persuasive strategic stories.

“I liked the practical nature of the day and the clear supporting materials. I also enjoyed the coaching style of the interaction”

MATTHEW WINTERMAN
Head of Global Supply Chain
Roche/Genentech

“I wish I had the training 20 years ago! Very systematic approach. The training was well designed (not too short or long). For me, the strategy to identify and think about the target audience and how to influence them (by argument) BEFORE even thinking about a presentation was very important for me.”

OSKAR

“A great course, as someone who presents a lot and it’s a passion of mine. You’ve given extra tools and perspectives, with a solid structure. You practiced what you preach in the course itself, subtly even at times—which is great!”

DAN