Workshop
Persuasion Tactics
Persuade people in business by working smart—strategically smart. This workshop shows you how to create clearly structured, robust strategic stories.
Shape the decision-making environment
Many business people think that decision-making is rational and objective, so they load their audience with facts and figures. This misses a big part of human decision-making: evidence repeatedly shows that decisions are heavily influenced by emotions. 1
Data, facts, and logic are critically important, but ultimately they contribute to a deeper, “gut-level” decision. To persuade, you must influence the whole decision-making environment by speaking to your audience’s rational and emotional minds. But can you credibly do so in the supposedly cool, rational environment of business?
Absolutely!
1. Eduardo B. Andrade and Dan Ariely, “The enduring impact of transient emotions on decision making”, Organizational Behavior and Human Decision Processes, Volume 109, Issue 1, May 2009, pp 1–8
IN-PERSON: one day or two 1/2 days
WEB-BASED: four 2-hour sessions
PRE-WORK: worksheet (20 minutes)
ALSO INCLUDES:
This workshop reveals tactical opportunities to persuade minds and hearts by exploring these aspects of human decision-making:
- Humanity. Increase your chances of success by building trust, credibility, and relationships, while keenly navigating power dynamics.
- Cognition. Enhance your professional reputation by guiding your audience’s attention, managing their mental bandwidth, accelerating their understanding, and distilling the essence of your messages.
- Experience. Stand out from the crowd by creating a memorable experience, spicing it with impactful moments, and supporting it with well-designed, powerful visuals!
Decisions are made both rationally and emotionally… by tapping into both you can gain a major advantage by shaping the decision environment.
This workshop gives you twelve practical ways to persuade others by engaging both their minds and hearts.
“Well structured, very useful workshop. Good exercises, great examples. Really worth the time. Looking forward to implementing!”
CHRISTINE
“Thank you for another interesting Cruxio workshop. Like in the Strategy workshop before, I really appreciate the clarity and simplicity of the concepts you teach.”
ALENA