The Book

The Cruxio Bridge Guide

How do you motivate people to act?

To succeed in business you must communicate persuasively to secure resources, achieve mission-critical objectives, and transform organizations. The secret is to approach communication strategically, creating “strategic stories.” The Cruxio Bridge model shows you how because it is:

• Easy to understand: Build a powerful story by following seven simple steps.
• Practical and versatile: Apply the model equally to a keynote presentation, a vital conversation, or an important email.
• Persuasive: Connect with audiences both rationally and emotionally.

Whether your goal is to secure millions in the boardroom or to gain buy-in on the factory floor, the Cruxio Bridge is your practical guide to delivering more persuasive and engaging communications.

This Quick Start Guide is the basis of Cruxio’s workshop, Persuasion Strategy. Workshop participants apply the bridge model and process to a strategic story of their own and receive a wooden Cruxio Bridge as a visual, tactile reminder of this powerful structure and process. The workshop and bridge model are frequently praised by participants for being “immediately applicable,” “easy to understand,” and “insightful.”

This book will help you build a reputation as a professional whose clear, persuasive messages stand out above the noise, motivating effective action.