Develop persuasive stories that motivate action.

Cruxio specializes in creating persuasive stories in biomedicine that are strategically important, such as financing pitches. These “strategic stories” repeatedly enable business leaders to get the results they need to succeed.

We offer training and coaching

The Cruxio Bridge

The Cruxio Bridge physically represents in layers how a clear, robust strategic story is structured and fits together.

The model bridge fits inside the box you see here, along with wooden tiles that summarize the seven-step process of building a strategic story. We equip business leaders to build stories that motivate action based on this Cruxio Bridge model.



The Cruxio Bridge Guide

This highly visual guide explains the easy, step-by-step process of building a strategic story. Applying it will build your reputation as a professional whose clear, persuasive messages stand out above the noise, prompting effective decision making and action.

What people are saying

Dr. Pierre-Alain Ruffieux


“I have created multiple stories using the Cruxio Bridge model. Repeatedly the stories have a powerful impact on people, causing them to reflect and then to act. I am convinced of the underlying power of clearly structured, persuasive, action-oriented stories. Learn and apply Cruxio’s methods because they move organizations!”

Dr. Pierre-Alain Ruffieux

Dr. Todd Harris

CEO, Tyra Biosciences

“Cruxio’s process has changed the way I will create all my presentations going forward. The approach is methodical, targeted, and rooted in empathy for the audience. The pitch presentations we created for our Series A, B, and IPO received exceptional feedback and enabled us to raise over $300M within 2 years. I recommend Cruxio to anyone that needs help influencing new investors, prospective partners, or leaders.”

Jamie Levine

CFO, Cardiff Oncology

“Cruxio’s process added strategic clarity to how we think about and communicate our value proposition. The subsequent makeover of our story and visuals made our interactions with investors easier and more successful!”


Percentage of executives
who re-engage Cruxio.

> $6 Billion

Value of cumulative fund
secured for Cruxio’s clients.

> 1,500

Number of business people
trained in Cruxio’s methods.


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