The Crux of the Story
Develop persuasive stories that motivate action.
Strategic storytelling for biomedical business leaders
We have a unique grasp of life-science, business strategy, psychology, and story. This saves time communicating to us the complexities of science and business. Our expertise equips you to convey your message with the finesse of psychology and the art of story.
The Cruxio Bridge
The Cruxio Bridge physically represents in layers how a clear, robust strategic story is structured and fits together.
The model bridge fits inside the box you see here, along with wooden tiles that summarize the seven-step process of building a strategic story. We equip business leaders to build stories that motivate action based on this Cruxio Bridge model.
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The Cruxio Bridge Guide
This highly visual guide explains the easy, step-by-step process of building a strategic story. Applying it will build your reputation as a professional whose clear, persuasive messages stand out above the noise, prompting effective decision making and action.
Training
In-person and virtual
Persuasion Strategy
Build Bridges to Action
8-hour workshop
Persuade people in business by working smart—strategically smart. This workshop shows you how to create clearly structured, robust strategic stories.
All Eyes on You
Persuade in Person
8-hour workshop
A clear, persuasive story supported by high quality visuals is worthless unless you can deliver it effectively. Take away nine skills from this workshop that will lift your presentations to the next level.
What people are saying
Dr. Pierre-Alain Ruffieux
COO, CYTIVA
“I have created multiple stories using the Cruxio Bridge model. Repeatedly the stories have a powerful impact on people, causing them to reflect and then to act. I am convinced of the underlying power of clearly structured, persuasive, action-oriented stories. Learn and apply Cruxio’s methods because they move organizations!”
Dr. Todd Harris
CEO, Tyra Biosciences
“Cruxio’s process has changed the way I will create all my presentations going forward. The approach is methodical, targeted, and rooted in empathy for the audience. The pitch presentations we created for our Series A, B, and IPO received exceptional feedback and enabled us to raise over $300M within 2 years. I recommend Cruxio to anyone that needs help influencing new investors, prospective partners, or leaders.”
Jamie Levine
CFO, Cardiff Oncology
“Cruxio’s process added strategic clarity to how we think about and communicate our value proposition. The subsequent makeover of our story and visuals made our interactions with investors easier and more successful!”
79%
Percentage of executives
who re-engage Cruxio.
> $6 Billion
Value of cumulative fund
secured for Cruxio’s clients.
> 1,500
Number of business people
trained in Cruxio’s methods.
Coaching
Build and apply your skills
Pitching
Secure the support you need to succeed
Engage directly with Rob to attract investor financing or to secure approval for capital investments.
Personal Coaching
Build and apply your skills
Need help to build a strategic story or be at your persuasive best? We’ll tailor our coaching to you.
Latest Resources
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How to Engage Investors in Your Science
To engage investors, swiftly connect your science to the potential value it creates. This before-and-after case study illustrates how.
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How to Connect with your Board (and other big bosses)
Communicate strategically to strategic thinkers
