Workshop
Persuasion Strategy
Persuade people in business by working smart—strategically smart. This workshop shows you how to create clearly structured, robust strategic stories.
For Your Team
Interested in training a team of six or more people? We’ll work with you to understand their needs, optimize group sizes (for large teams) and coordinate schedules.
$9,000 for up to six people
$13,500 for up to ten people
For Individuals
Beginning in June 2024, we will offer individual seats in publicly scheduled courses. Let us know you’re interested so we can reach out to you when we launch this program.
$1,350 per person
Learn and apply a powerful process
In this hands-on workshop, you’ll learn how to build a well-structured, persuasive story tailored to motivate your target audience to act. Throughout the workshop, you’ll apply Cruxio’s seven-step process to a strategic story of your own. These outputs will give you a jump-start on developing an upcoming persuasive communication that matters to you and to the success of your business.
Your strategic story is a bridge
If you’re in business you’re on a journey toward a better place. Whether your goal is to secure funding, to close a major sale, or to transform an organization, that journey faces barriers to progress that are like rivers that must be crossed. Tackling obstacles and overcoming challenges is difficult and risky, so people tend to resist! They’re reluctant to make decisions in the face of uncertainty. They have competing priorities. Change is hard. You’ll learn how to surmount these barriers to action by creating persuasive strategic stories using the Cruxio Bridge model.
ALSO INCLUDES:
You’ll receive the wooden Cruxio Bridge to serve as a visual, tangible reminder of strategic story structure. You’ll also receive a copy of “The Cruxio Bridge Quick-Start Guide” (below) as a reference for building your own persuasive strategic stories.
Testimonials
“I liked the practical nature of the day and the clear supporting materials. I also enjoyed the coaching style of the interaction”
MATTHEW WINTERMAN
SVP Strategy and Supply Chain
AstraZeneca
“I wish I had the training 20 years ago! Very systematic approach. The training was well designed (not too short or long). For me, the strategy to identify and think about the target audience and how to influence them (by argument) BEFORE even thinking about a presentation was very important for me.”
OSKAR
Drug Manufacturing Head
“Great combination of concept and application, theory and structure, fun and discipline. Go slow to go fast!”
CHRISTINE
Organizational Change Lead